ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the option of marketing the store however you would like to.
It may appear straightforward, but it’s actually not. You engage with customers, go through social media reviewing blog posts and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Form Builder For AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any product or service built on HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. When the email is delivered to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS feed to Email Templates
For those running a blog, you can transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. Some email template templates are compatible with RSS feeds.
When you select the template, make sure to find one that can also work with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
You can design the heading the font, style, and color. Images can be utilized here to make the page appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they need to work on in the future. Plus points for including on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part is most effective, and can be used to determine the best option for future emails.
There is a possibility of locating information like CTA in the event that you change an element in the layout. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you’ll need to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The workaround they have at least is sending emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather will be useful in future campaigns. Based on what they accomplish, you can utilize Aweber for more effective outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchases made, etc. Form Builder For AWeber
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create lists of up to 10 contacts using the form. While you can manually input the data, it is also possible to import them. It speeds up the process so you don’t have to anxiety. It will accept these types of files when they import:
You have the option of choosing an already-generated subject line or making your own. If you create one, you need to wait for verification from the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. Form Builder For AWeber
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat, or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing may not be available, but you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B tests and more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also where they come from. In some way or other, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you have access to the most essential features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough budget to invest in. The best part is that the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you enough information to cover that.
If you’re enrolled in an paid plan it’s priced reasonably. Not too much, and you can make the most of the campaign you create.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) Form Builder For AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs or digital marketers. If you’re a novice or veteran, you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional code to facilitate the integration.
Does Aweber offer support for customers?
They do. Customer service on Aweber is available during business hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts through the form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.