ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the option of marketing the store however you would like to.
On paper, it might sound easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and much more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter isn’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Form Thank You Page With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based upon HTML templates. As an online platform that makes use of automation to create a more efficient campaign. When the email is delivered to recipients, you can look at the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern style. You can tweak the colors, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run a blog, you are able to transform the contents of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any content with already an RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a catch, though. There aren’t all templates for email that work with an RSS feed.
If you decide to use a template, be certain to select one that works with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. All it does is allow users to provide their information.
You can create the heading the font, style, and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time goes by. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part does the best job, and is used as the one for any future newsletters.
It is attainable to discover information like CTA when you alter a particular part or design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need to go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.
The solution they can use at least is sending emails to various lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Based on what they accomplish, you can make use of Aweber for better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. Form Thank You Page With AWeber
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts using a form. Although you can manually enter the information, it’s easy to transfer them. It speeds up the process so you don’t have to stress. They accept these file types for import:
You have the decision of using a pre-generated subject line , or creating your own. In the event of creating one, you must wait for confirmation from Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone, live chat, or via email, you’ll be able to get their input. All subscription plans can use these services. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Form Thank You Page With AWeber
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat or email.
With the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will be present every time you send an email. Features such as A/B testing will not be usable, but you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they come from. In one way or another these features can assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to the most essential features.
The major selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have enough funds to purchase. The best part is that service for customers is always available. For those with no prior experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid subscription It’s affordable too. Not too much and you will get the best out of the campaign you will develop.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Commonly Asked Questions (FAQs) Form Thank You Page With AWeber
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses and digital marketers. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM such as Salesforce, web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber have support for customers?
They offer it. Customer support on Aweber is accessible during business hours via phone, chat or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.