Formidable AWeber

aweber-review

ECommerce and Email Marketing go in tandem. When you manage an online store, you’ll have the option of marketing the store however you would like to.

On paper, it could sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.

Today, even a static newsletters aren’t enough to draw attention. If you have a plan to implement, you can say hi to Aweber.

This review will cover Aweber, how email marketing works, and what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Formidable AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates might appear old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service built on HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the information through their stats.

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to create a fresh style. You can alter the colors, font, or style. When you can, coding your own template also works.

RSS for Email Templates

For those running a blog, you are able to change the content from your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This provides immediate updates to subscribers through email instead of going to the site.

There’s a caveat, however. There aren’t all templates for email that can be used with RSS feeds.

When you select a template, be sure to find one that works with them. If not, the template can still be used without them.

Landing Page Builder

Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions blocking the sign-up form. It’s all it takes is to allow users to provide their information.

You can design the heading, font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Also, points for incorporating on a landing page the email marketing system, at a minimum.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.

It includes the use of dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and will be utilized as the basis for any future email campaigns.

It is attainable to discover information like CTA in the event that you change a particular part of the design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the standard for industry.

There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments for any subject in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.

To segment the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose the segments and then mix them.

The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • The history of an individual’s activities

The information you gather this way can be utilized in future campaigns. Based on what they accomplish, you can utilize Aweber for better outcomes.

Marketing Automation

You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens and clicks on links, website visits, purchases made, and so on. Formidable AWeber

When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to create lists of up to 10 contacts via a form. While you can manually input the information, it’s feasible to upload them. It speeds the process and you don’t have to stress. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line , or creating your own. If you create one, you have to wait for confirmation from the Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat, or email, you can have their help. All subscription plans can use them. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. Formidable AWeber

If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This makes sure that users know what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer support via chat, phone or via email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear every time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing from here.

Pro Plan

In the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts Contact Aweber for a quote

In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they came from. In some way or other these features can significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and have access to vital features.

The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The greatest part is that customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you sufficient information to answer this.

If you are enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive, and you can benefit from the campaign you develop.

Aweber could be the best choice for email marketing for any beginning marketer or businessperson.

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Commonly asked questions (FAQs) Formidable AWeber

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for entrepreneurs and digital marketers. No matter if you’re a beginner or veteran you can make your campaign more visible to all potential customers. The company was established in 1998, and it helped companies regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional code to facilitate the integration.

Does Aweber offer support for customers?

They offer it. Customer support on Aweber is available during business hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through the form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can disable the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.

What are the campaigns that work within Aweber?

Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If through Tag Applied, the campaign would begin by applying a tag to the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.

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