ECommerce and Email Marketing go together. If you own your own online shop, you have the option of marketing the store the way you want to.
In writing, this may sound easy, but it isn’t. You engage with customers and go through social media, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter isn’t enough to draw interest. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Formidable Pro AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service based on HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. When the email is delivered to recipients, you can look at the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to give a modern style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a catch, though. Some email template templates work with an RSS feeds.
If you decide to use a template, be sure you choose one that can also work with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. All it does is allow subscribers to give their details.
You can create the heading, font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used by Google Analytics, it is not possible at the moment. It’s a feature they must work on as time passes. Also, points for incorporating on a landing page the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content within an email. Think live survey results and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it will be used as the one to send out future newsletters.
There is a possibility of locating data like CTA when you change one particular aspect of the design. You can test this by trying out three different emails while mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you need go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are you could use Aweber for more effective results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, and so on. Formidable Pro AWeber
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts using an online form. Although you can manually enter the details, it’s also possible to import them. This speeds up the process , so that you don’t experience the anxiety. They accept these file types when importing:
You have the decision of choosing a pre-generated subject line or making your own. In the event of creating one, you must wait for verification from your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone, live chat, or email, you can have their help. All subscription plans have the ability to use these services. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Formidable Pro AWeber
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This will ensure that people are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will be present every time you send an email. Features such as A/B testing will not be available, however, you can start your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign in action and where they came from. In some way or other, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and have access to vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to invest in. The best part, customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid subscription it’s priced reasonably. Not too much and you will benefit from the campaign you make.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Most Frequently asked questions (FAQs) Formidable Pro AWeber
What exactly is Aweber?
Aweber is an email marketing platform designed for businesses as well as digital marketing. If you’re a novice or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional code to ensure seamless integration.
Does Aweber offer customer support?
They do. Customer service on Aweber is available during business hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with an online form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.