ECommerce and Email Marketing go together. In running the online business, you’re given the power to market the store the way you want to.
In writing, this may appear straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber, how email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Forms AWeber Form 1651896733
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based upon HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable for an updated look. You can alter the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you can change the content from the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.
There’s a caveat. Not all email templates work with RSS feeds.
When you select a template, be certain to select one that is compatible with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. It’s just a way to let users to provide their information.
You can create the heading the font, style, and the color. Photos can also be used here to make the page look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. It’s a feature they must work on in the future. Also, points for incorporating on a landing page the email marketing system at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Think live survey results as well as sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part does the best job, and is used to determine the best option to send out future newsletters.
It’s possible to find information such as CTA when you alter one particular aspect of the design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather will be useful for future campaigns. Based on what they accomplish it is possible to make use of Aweber for better results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, sales made, etc. Forms AWeber Form 1651896733
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using the form. While you can manually input the information, it’s possible to import them. This speeds the process and that you don’t experience the anxiety. They accept these file types for import:
You have the decision of making use of a pre-generated subject line , or making your own. If you create one, you must wait for confirmation from the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or email, you can get their input. Every subscription plan can benefit from these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Forms AWeber Form 1651896733
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This makes sure that users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone or email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you’ll send an email. Features like A/B testing may not be available, however, you can start your marketing here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B tests and more essential features like marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. One way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to essential vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of funds to purchase. The best part, customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you enough information to cover this.
When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you develop.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) Forms AWeber Form 1651896733
What exactly is Aweber?
An email-based marketing service is a must designed for companies as well as digital marketing. No matter if you’re a beginner or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress, etc. Certain of them may require an additional widget or programming to facilitate the integration.
Does Aweber have customer support?
They can. The customer service of Aweber is available during business hours via phone, chat or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts with the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.