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ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the option of marketing the store in the way you wish to.

It may sound easy, but it isn’t. You engage with customers and go through social media reviewing blog posts and much more. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.

These days, even the static newsletters aren’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber, how email marketing works, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Forms AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form errors when published
  • Some templates might appear outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based in HTML templates. Being a platform that makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you can view the details through their statistics.

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated style. You can tweak the colors as well as the font or style. If you are able to code your own template which also works as well.

RSS for Email Templates

If you run a blog, you are able to transform the contents of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This provides immediate updates to subscribers via emails instead of the site.

There’s a caveat, however. Not all email templates work with an RSS feeds.

So when you choose the template, make sure you choose one that can also work with them. If you don’t, the template could be used without them.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are hindering the sign-up form. It’s just a way to let users to provide their information.

The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used to create a page that will look professional for potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Plus points for including the landing page of an email marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.

It also combines using dynamic content in the email itself. Think live survey results, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one is most effective, and will be used as the one for future email campaigns.

It’s possible to find details such as CTA when you alter an element of the design. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There’s no restriction on how the tests would take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you need to go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.

The method they use at least is sending emails to various lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • The history of an individual’s activities

The information you get this way can be utilized in future campaigns. Based on what they accomplish it is possible to utilize Aweber for more effective outcomes.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. Forms AWeber

When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to build a list of up to 10 contacts with a form. While you can manually input the details, it’s also feasible to upload them. This speeds up the process , so that you don’t experience the tension. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line or creating your own. Except when making one, you have to wait for confirmation from Aweber. Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or email, you can have their help. All subscription plans can use them. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. Forms AWeber

If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This will ensure that people know what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The main difference between these plans and other email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat, or via email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a price

In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data of your own campaign and see where they come from. In one way or another these features can greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to essential vital features.

The most important selling point is its many templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even in the absence of budget to spend on. The best part is that the customer support is available 24/7. For those with no marketing background, their Knowledge Base can give you enough information to cover the basics.

If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll benefit from the campaign you develop.

Aweber is a great choice for email marketing for any beginning marketer or businessperson.

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Frequently Asked Questions (FAQs) Forms AWeber

What is Aweber?

An email-based marketing service is a must that is suitable for businesses and digital marketers. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped companies that were of any size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional programming to facilitate the integration.

Does Aweber offer customer service?

They offer it. Customer service on Aweber is accessible during business hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts with a form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.

How do campaigns function in Aweber?

Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.

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