ECommerce and Email Marketing go in tandem. In running an online store, you’re given the ability to promote your store the way you want to.
In writing, this may sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter isn’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Forum AWeber Affiliate Tracking Visitors
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any service or product built upon HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to create a fresh look. You can change the color, font, or style. When you can, coding your own template this is also possible.
RSS for Email Templates
If you run a blog, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a catch, though. There aren’t all templates for email that work with RSS feeds.
When you select a template, be sure you choose one that works with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They capture data, and there are no distractions hindering the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within an email. Imagine live survey results, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it can be utilized as the basis for any future email campaigns.
There is a possibility of locating data such as CTA when you change an element in the layout. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails opened, pages visited, link clicks, and so on.
To segment the data, you have go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.
The workaround they have at least is sending emails to several lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for more effective results.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, sales made, and so on. Forum AWeber Affiliate Tracking Visitors
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. Although you can manually enter the information, it’s easy to transfer them instead. It will speed the process and you won’t feel the stress. They will accept the following file types when importing:
You have the option of choosing a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for verification from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat or email, you can get their input. All subscription plans have the ability to use these services. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. Forum AWeber Affiliate Tracking Visitors
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat or email.
With the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign in action and where they come from. One way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you get access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The best part, service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid subscription it’s priced reasonably. Not too much and you will get the best out of the campaign you will create.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) Forum AWeber Affiliate Tracking Visitors
What exactly is Aweber?
Aweber is an email marketing platform for businesses as well as digital marketing. If you’re a novice or experienced, you can make your campaign more visible to anyone who is interested. The company was established in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional programming to ensure seamless integration.
Does Aweber provide customer service?
They do. Customer support on Aweber is available during business hours via phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts with a form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.