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aweber-review

ECommerce and Email Marketing go together. In running the online business, you’re given the power to market the store the way you want to.

It could seem simple, but it’s not. It’s about engaging with customers and go through social media and blog posts, and so on. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.

Nowadays, even a static newsletter is not enough to attract interest. If you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber, how email marketing works, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber Free Alternative To AWeber Fresh

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates could be outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any product or service that are based on HTML templates. Being a platform that makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to create a fresh appearance. You can change the color, font, or style. If you are able to code your own template which also works as well.

RSS to Email Templates

For those running a blog, you can change the content from an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.

There’s a catch, though. Some email template templates can be used with an RSS feeds.

When you select a template, be certain to select one that works with them. If not, the template can still be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions blocking the registration form. It’s all it takes is to allow users to provide their information.

The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Plus points for including a landing page for in an email-marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.

It includes the use of dynamic content in the email itself. Think live survey results and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part does the best job, and can be used as the one to send out future emails.

There is a possibility of locating data like CTA in the event that you change one particular aspect of the design. You can test this by trying out three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There is no limit regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.

To segment the data, you’ll need to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.

The method they use at the very least is to send emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The information you gather will be useful for future campaigns. Depending on what they do, you can use Aweber to get better outcomes.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchases made, etc. Free Alternative To AWeber Fresh

If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to build lists of up to 10 contacts via an online form. While you can manually input the data, it is also feasible to upload them. This speeds the process and you won’t feel the stress. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line , or creating your own. Except when making one, you have to wait for confirmation by the Aweber team. It could take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or by email, you’ll get their input. All subscription plans have the ability to use these services. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Free Alternative To AWeber Fresh

If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This makes sure that users know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone or via email.

Free Plan

In the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s watermark will be present every time you send an email. Features like A/B testing may not be available, but you can start your marketing here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts: Contact Aweber to request a quote

With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign and see where they come from. One way or another these features can assist you in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you have access to vital features.

The most important selling point is its numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have enough funds to purchase. The best part is that customer service is readily available. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand that.

When subscribed to a paid subscription it’s priced reasonably. It’s not too expensive and you will make the most of the campaign you’ll create.

Aweber is a great choice for email marketing tool for all marketing or businessperson alike.

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Most Frequently asked questions (FAQs) Free Alternative To AWeber Fresh

What exactly is Aweber?

The Aweber platform for email marketing is designed designed for businesses and digital marketers. Whether you are a beginner or experienced, you can help your campaign be more visible to all potential customers. The company was established in 1998, and it helped businesses that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and more. Certain of them may require an additional widget or programming to facilitate the integration.

Does Aweber have customer support?

They do. Customer support on Aweber is available during working hours via phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts through a form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You can remove the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.

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