ECommerce and Email Marketing go in tandem. In running an online store, you have the power to market the store the way you want to.
In writing, this might sound easy, but it isn’t. It’s about engaging with customers, go through social media, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Free Autoresponder AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service that are based in HTML templates. As an online platform that makes use of automation to create a simple campaign. After the email is sent to recipients, you can look at the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to create a fresh style. You can change the color, font, or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For those running a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a caveat. There aren’t all templates for email that can be used with RSS feeds.
So when you choose the template, make sure to find one that is compatible with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. All it does is allow subscribers to give their details.
You can design the heading and font, style and the color. Photos can also be used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop in the future. Bonus points for having a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in emails themselves. Consider live results from surveys and scores from sports games or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails does the best job, and will be used as the one to send out future newsletters.
It’s possible to find details like CTA when you alter one particular aspect of the design. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The method they use at least is sending emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Depending on what they do it is possible to make use of Aweber for better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. Free Autoresponder AWeber
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create lists of up to 10 contacts via an online form. While you can manually input the data, it is also easy to transfer them instead. It speeds up the process , so that you don’t experience the stress. It will accept these types of files for import:
You can choose between using an already-generated subject line or making your own. In the event of creating one, you need to wait for confirmation from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone, live chat, or email, you can receive their advice. Every subscription plan can benefit from them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Free Autoresponder AWeber
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support via chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will appear every time you send an email. Features like A/B testing won’t be available, but you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign as it is being implemented and also where they come from. In some way or other the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you have access to vital features.
The most important selling point is its many templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have enough funds to purchase. The greatest part is that customer service is readily available. If you don’t have a experience in marketing Their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid subscription It’s affordable too. Not too much, and you can make the most of the campaign you’ll make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) Free Autoresponder AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs and digital marketers. If you’re a novice or veteran, you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber offer customer service?
They do. Customer support on Aweber is accessible during business hours via chat, phone, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts using a form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.