ECommerce and Email Marketing go together. If you own an online store, you have the power to market the store however you would like to.
It could sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and much more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter is not enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Free AWeber Course
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service based upon HTML templates. As a platform, it makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to give a modern appearance. You can change the color as well as the font or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you can change the content from an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant notifications to subscribers via email instead of going to the site.
There’s a caveat, however. Not all email templates can be used with an RSS feeds.
So when you choose the template, make sure you choose one that can also work with them. If it is not, the template will still be used without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
You can create the heading and font, style and color. Photos can also be used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Consider live results from surveys and scores from sports games, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and is used to determine the best option for any future emails.
There is a possibility of locating data like CTA in the event that you change one particular aspect or design. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you have to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select to mix and match segments.
The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Depending on what they do, you can use Aweber for better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, and so on. Free AWeber Course
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts using an online form. While you can manually input the data, it is also easy to transfer them. It speeds up the process so that you don’t experience the anxiety. They accept these file types for import:
You have the decision of making use of a pre-generated subject line , or creating your own. Except when making one, you need to wait for verification from the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans can use these services. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Free AWeber Course
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll cater to. All plans offer 24/7 customer service via phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear every time you’ll send an email. Features like A/B testing won’t be usable, but you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign in action and the source of these data. In some way or other the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you have access to vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The best part, service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid plan it’s priced reasonably. The cost is not excessive but you’ll benefit from the campaign you develop.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) Free AWeber Course
What is Aweber?
Aweber is an email marketing platform designed for entrepreneurs and digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber offer support for customers?
They offer it. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts with an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.