ECommerce and Email Marketing go in tandem. If you own the online business, you’ll have the option of marketing the store the way you want to.
On paper, it may appear straightforward, but it’s actually not. Customers interact with you and go through social media and blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Free Service Like AWeber Or Acuity
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any service or product that are based in HTML templates. Since it is an online platform uses automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated style. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can convert the content of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant updates to subscribers via email instead of going to the site.
There’s a catch, though. There aren’t all templates for email that work with an RSS feed.
If you decide to use a template, be sure you choose one that can also work with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to give their details.
You can design the heading the font, style, and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Plus points for including on a landing page the email marketing system at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and is utilized as the basis for any future email campaigns.
It’s possible to find data such as CTA when you alter a particular part in the layout. It is possible to test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are you could use Aweber for more effective outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, and so on. Free Service Like AWeber Or Acuity
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts via an online form. While you can manually input the data, it is also possible to import them. It speeds up the process so that you don’t experience the anxiety. They accept these file types when they import:
You have the decision of choosing an already-generated subject line or making your own. Except when making one, you must wait for verification from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling, live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from them. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. Free Service Like AWeber Or Acuity
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone, or email.
In the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will appear every time you’ll send an email. Features such as A/B testing will not be available, but you can begin your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also view the results of your campaign and see where they came from. In one way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and have access to the most essential features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The greatest part is that customer service is readily available. For those with no marketing background Their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan It’s affordable too. It’s not too expensive, and you can get the best out of the campaign you will develop.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Commonly asked questions (FAQs) Free Service Like AWeber Or Acuity
What exactly is Aweber?
An email-based marketing service is a must designed for businesses and digital marketers. If you’re a novice or seasoned professional it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM like Salesforce and web builders like Wix and WordPress and more. Some of them require the use of a specific widget or programming to ensure seamless integration.
Does Aweber offer support for customers?
They do. Customer service on Aweber is accessible during business hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through the form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.