ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the option of marketing the store in the way you wish to.
On paper, it could appear straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Free Services Like AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product built in HTML templates. As an online platform uses automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to create a fresh look. You can tweak the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you can change the content from an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate updates to subscribers via email instead of going to the site.
There’s a caveat. Some email template templates are compatible with RSS feeds.
So when you choose a template, be certain to select one that works with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading and font, style and color. Photos can also be used here to make the page look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not yet possible. It’s something they’ll have to develop as time passes. Also, points for incorporating the landing page of the email marketing system at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Think live survey results, sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part does the best job, and can be used as the one to send out future emails.
It’s possible to find data such as CTA in the event that you change a particular part of the design. It is possible to test this by trying out three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To separate the data, you need to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The method they use at the very least is to send emails to several lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect will be useful for future campaigns. Depending on what they do you could make use of Aweber to get better outcomes.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, sales made, etc. Free Services Like AWeber
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. While you can manually input the information, it’s easy to transfer them. This speeds up the process so you don’t have to stress. They accept these file types when they import:
You have the option of making use of an already-generated subject line or making your own. In the event of creating one, you have to wait for verification from your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Free Services Like AWeber
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This will ensure that people know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the data from your campaign and see where they come from. One way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you have access to essential vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have enough funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you will create.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) Free Services Like AWeber
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies as well as digital marketing. No matter if you’re a beginner or seasoned professional you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require the use of a specific widget or programming to make the integration smooth.
Does Aweber offer customer service?
They can. Customer support on Aweber is accessible during business hours by phone, chat or via email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using a form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign will start by applying a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.