ECommerce and Email Marketing go together. When you manage the online business, you’ll have the ability to promote your store the way you want to.
It may seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them and blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Genesis Enews Extended And AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service built in HTML templates. Since it is an online platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern style. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run blogs, you can transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a catch, though. Not all email templates work with an RSS feeds.
If you decide to use a template, be sure you choose one that works with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. It’s just a way to let subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can also be used here to make the page look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time goes by. Plus points for including a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within emails themselves. Imagine live survey results, sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and will be used as the one for future newsletters.
There is a possibility of locating information such as CTA in the event that you change a particular part in the layout. It is possible to test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get here can be used in future campaigns. Based on what they accomplish it is possible to use Aweber for better results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. Genesis Enews Extended And AWeber
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. Although you can manually enter the information, it’s feasible to upload them. It speeds up the process so you don’t have to tension. They accept these file types when importing:
You can choose between using an already-generated subject line or making your own. In the event of creating one, you must wait for confirmation from your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans can use these services. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. Genesis Enews Extended And AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support via phone, chat, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you’ll mail an email. Features like A/B testing may not be available, however, you can begin your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign and see the source of these data. In one way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you get access to vital features.
The main selling points are its many templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The greatest part is that the customer support is available 24/7. For those with no marketing background Their Knowledge Base can give you enough information to cover the basics.
When subscribed to an paid plan it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you will create.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) Genesis Enews Extended And AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses or digital marketers. No matter if you’re a beginner or experienced you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require an additional widget or programming to make the integration smooth.
Does Aweber provide customer support?
They do. Customer support on Aweber is accessible during business hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts through an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.