ECommerce and Email Marketing go together. If you own an online store, you’ll have the power to market the store the way you want to.
On paper, it could sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and much more. You also have the chance of making a sale following the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter is not enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Get Response Vs AWeber 2021
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any product or service based on HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you can view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.
RSS for Email Templates
For those running blogs, you can change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a catch, though. Not all email templates can be used with RSS feeds.
So when you choose a template, be certain to select one that can also work with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time goes by. Plus points for including on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails performs best, and it can be used as the one to send out future emails.
It is attainable to discover details like CTA when you alter an element of the design. You can test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect here can be used in future campaigns. Depending on what they do you could utilize Aweber for more effective results.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings, link clicks, site visits, purchases made, etc. Get Response Vs AWeber 2021
When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts with a form. While you can manually input the data, it is also easy to transfer them. It speeds up the process so that you don’t experience the stress. It will accept these types of files when they import:
You have the decision of using a pre-generated subject line , or making your own. If you create one, you need to wait for verification from Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. Get Response Vs AWeber 2021
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support by phone, chat or via email.
In the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you’ll send an email. Features like A/B testing may not be available, however, you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign and see where they come from. One way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you have access to vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well with the free plan in the absence of budget to spend on. The greatest part is that customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive and you will make the most of the campaign you’ll create.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) Get Response Vs AWeber 2021
What exactly is Aweber?
Aweber is an email marketing platform for companies or digital marketers. No matter if you’re a beginner or experienced it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional code to make the integration smooth.
Does Aweber provide customer support?
They can. The customer service of Aweber is accessible during business hours via phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts through an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.