ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the option of marketing the store however you would like to.
On paper, it could seem easy, but it isn’t. Customers interact with you, go through social media and blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
These days, even the static newsletter isn’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Getresponse, AWeber, Mailchimp, Get Response, Active Campaign
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based on HTML templates. Since it is a platform that makes use of automation to create a simple campaign. When the email is delivered to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to create a fresh appearance. You can change the color and fonts, or even the style. If you are able to code your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you are able to transform the contents of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. It provides instant updates to subscribers via emails instead of the site.
There’s a caveat, however. Some email template templates are compatible with RSS feeds.
If you decide to use the template, make certain to select one that works with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can create the heading, font, style, and color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time passes. Bonus points for having a landing page for in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within the email itself. Consider live results from surveys as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and will be used as the one for future newsletters.
It is attainable to discover information such as CTA when you alter a particular part in the layout. It is possible to test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you have to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The method they use at a minimum is to send emails to several lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather here can be used in future campaigns. Based on what they accomplish, you can utilize Aweber to get better results.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, etc. Getresponse, AWeber, Mailchimp, Get Response, Active Campaign
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. Although you can manually enter the details, it’s also feasible to upload them instead. This speeds up the process , so you won’t feel the stress. They accept these file types for import:
You have the option of using a pre-generated subject line , or creating your own. Except when making one, you have to wait for confirmation from your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat, or by email, you’ll get their input. Every subscription plan can benefit from these services. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Getresponse, AWeber, Mailchimp, Get Response, Active Campaign
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via phone, chat or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The company’s watermark will be present every time you mail an email. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also see the results of your campaign and see the source of these data. One way or another these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and have access to essential vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of funds to purchase. The greatest part is that service for customers is always available. For those who have no marketing background Their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid subscription it’s priced reasonably. The cost is not excessive but you’ll benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Frequently asked questions (FAQs) Getresponse, AWeber, Mailchimp, Get Response, Active Campaign
What exactly is Aweber?
Aweber is an email marketing platform designed for companies or digital marketers. If you’re a novice or experienced, you can help your campaign be more visible to all potential customers. The company was established in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM like Salesforce and web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to make the integration smooth.
Does Aweber provide customer service?
They can. Customer service on Aweber is available during business hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using an online form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.