ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you have the ability to promote your store in the way you wish to.
In writing, this may sound simple, but it’s not. Customers interact with you and go through social media, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter isn’t enough to attract attention. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Getresponse, AWeber, Mailchimp, Getresponse, Active Campaign
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any product or service based upon HTML templates. Since it is a platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh style. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you are able to transform the contents of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a caveat. Not all email templates are compatible with RSS feeds.
When you select the template, make certain to select one that can also work with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized here to make the page look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Plus points for including the landing page of the email marketing system at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and is used to determine the best option to send out future emails.
There is a possibility of locating details such as CTA when you alter an element or design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at least is sending emails to various lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you gather will be useful for future campaigns. Depending on what they do you could use Aweber to get better outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, etc. Getresponse, AWeber, Mailchimp, Getresponse, Active Campaign
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build lists of up to 10 contacts via the form. Although you can manually enter the data, it is also possible to import them. This speeds up the process , so you won’t feel the tension. They will accept the following file types when they import:
You can choose between choosing a pre-generated subject line , or creating your own. Except when making one, you have to wait for confirmation from the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat or email, you can receive their advice. All subscription plans have the ability to use these services. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Getresponse, AWeber, Mailchimp, Getresponse, Active Campaign
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This makes sure that users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The main difference between these plans and existing email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear every time you mail an email. Features like A/B testing may not be available, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also view the data from your campaign and see the source of these data. In one way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and have access to essential vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even in the absence of budget to spend on. The best part, the customer support is available 24/7. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid plan it’s priced reasonably. Not too much but you’ll get the best out of the campaign you make.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) Getresponse, AWeber, Mailchimp, Getresponse, Active Campaign
What is Aweber?
The Aweber platform for email marketing is designed designed for businesses and digital marketers. No matter if you’re a beginner or veteran, you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or programming to facilitate the integration.
Does Aweber offer customer support?
They can. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will start by applying tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.