ECommerce and Email Marketing go together. When you manage an online store, you’re given the option of marketing the store in the way you wish to.
On paper, it might seem straightforward, but it’s actually not. Customers interact with you and go through social media and blog posts, and more. You also have the chance of making a sale following the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber and how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Getresponse Landing Page Vs AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any product or service built upon HTML templates. Being an online platform uses automation to create a simple campaign. After the email is sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to give a modern style. You can alter the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For those running a blog, you can convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via email instead of going to the site.
There’s a caveat. Some email template templates are compatible with RSS feeds.
When you select a template, be sure to find one that works with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are blocking the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Also, points for incorporating the landing page of the email marketing system at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys as well as sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails performs best, and it is utilized as the basis to send out future email campaigns.
There is a possibility of locating details like CTA in the event that you change a particular part in the layout. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The method they use at a minimum is to send emails to multiple lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for better results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. Getresponse Landing Page Vs AWeber
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create lists of up to 10 contacts with the form. While you can manually input the data, it is also feasible to upload them instead. It speeds up the process so you don’t have to stress. It will accept these types of files when they import:
You can choose between choosing a pre-generated subject line , or creating your own. Except when making one, you must wait for confirmation from your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll have their help. Every subscription plan can benefit from them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Getresponse Landing Page Vs AWeber
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat, or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s logo will appear each time you’ll mail an email. Features like A/B testing may not be usable, but you can start your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign in action and the source of these data. In one way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to the most essential features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of funds to purchase. The greatest part is that service for customers is always available. For those who have no prior experience in marketing, their Knowledge Base can give you enough information to cover that.
If you are enrolled in a paid plan It’s affordable too. Not too much, and you can make the most of the campaign you’ll make.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) Getresponse Landing Page Vs AWeber
What is Aweber?
Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional code to ensure seamless integration.
Does Aweber have support for customers?
They offer it. The customer service of Aweber is available during business hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.