ECommerce and Email Marketing go in tandem. In running an online store, you’ll have the option of marketing the store in the way you wish to.
It could seem simple, but it’s not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. There is also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Getresponse To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any service or product based upon HTML templates. As a platform, it makes use of automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern look. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For bloggers who have a blog, you can change the content from an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a caveat. There aren’t all templates for email that work with RSS feeds.
So when you choose the template, make sure to find one that can also work with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading, font, style, and color. Photos can be also used here to make the page look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Plus points for including on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part performs best, and it is used as the one for future emails.
There is a possibility of locating data like CTA in the event that you change a particular part in the layout. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The method they use at least is sending emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Depending on what they do you could utilize Aweber for more effective results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchase made, etc. Getresponse To AWeber
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts with an online form. Although you can manually enter the data, it is also easy to transfer them instead. It will speed up the process , so that you don’t experience the tension. They will accept the following file types for import:
You have the option of making use of a pre-generated subject line or making your own. In the event of creating one, you have to wait for confirmation by Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. Getresponse To AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer service via phone, chat, or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you’ll send an email. Features like A/B testing may not be available, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. In some way or other these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The best part is that service for customers is always available. For those who have no marketing background, their Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan It’s affordable too. Not too much and you will benefit from the campaign you make.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) Getresponse To AWeber
What exactly is Aweber?
Aweber is an email marketing platform designed for companies as well as digital marketing. Whether you are a beginner or seasoned professional it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional programming to facilitate the integration.
Does Aweber have customer service?
They do. Customer support on Aweber is available during business hours via chat, phone, or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts through an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.