ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the power to market the store in the way you wish to.
On paper, it may sound simple, but it’s not. Customers interact with you, go through social media reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Getresponse Vs AWeber Español
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product built upon HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you can view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized for an updated appearance. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you can change the content from an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feed.
So when you choose the template, make sure to find one that works with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions hindering the registration form. All it does is allow subscribers to fill in their information.
You can create the heading the font, style, and color. Images can be utilized in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Plus points for including a landing page for in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and will be used as the one for future emails.
There is a possibility of locating data like CTA when you change a particular part in the layout. You can try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variations as the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have to visit your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect will be useful in future campaigns. Depending on what they do, you can make use of Aweber for better results.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on user actions: email opens and clicks on links, website visits, purchases made, etc. Getresponse Vs AWeber Español
When a subscriber clicks an email link, Aweber will set tags for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts via an online form. Although you can manually enter the data, it is also possible to import them. This speeds up the process so you won’t feel the stress. They accept these file types for import:
You have the decision of choosing a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for verification from your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. Getresponse Vs AWeber Español
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This makes sure that users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The difference here compared to other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone, or email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The watermark of the company will be present every time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign and see the source of these data. In one way or another, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you get access to essential vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free plan even in the absence of funds to purchase. The greatest part is that customer service is readily available. For those with no marketing background the Knowledge Base can give you enough information to cover this.
When subscribed to an paid plan It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you develop.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Commonly Asked Questions (FAQs) Getresponse Vs AWeber Español
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs and digital marketers. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional programming to ensure seamless integration.
Does Aweber offer support for customers?
They offer it. Customer support on Aweber is available during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with a form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will begin by applying an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.