ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you have the option of marketing the store in the way you wish to.
On paper, it might seem easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and more. There is also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
These days, even the static newsletter is not enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Getting Error Message That Email Address Is Not Valid + AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service based on HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern look. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you can convert the content of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that work with RSS feeds.
So when you choose a template, be sure to find one that is compatible with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and no distracting elements are blocking the sign-up form. All it does is allow users to provide their information.
You can create the heading, font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not possible at the moment. It’s a feature they need to work on in the future. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results as well as sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part performs best, and it can be utilized as the basis for any future newsletters.
It is attainable to discover details like CTA when you alter an element in the layout. You can test this by trying out three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need to go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.
The workaround they have at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get will be useful in future campaigns. Depending on what they do you could use Aweber to get better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on user actions: email opens or clicks on links, site visits, purchases made, and so on. Getting Error Message That Email Address Is Not Valid + AWeber
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create a list of up to 10 contacts using an online form. While you can manually input the data, it is also feasible to upload them instead. It speeds up the process so that you don’t experience the tension. It will accept these types of files when importing:
You have the decision of using a pre-generated subject line , or making your own. In the event of creating one, you need to wait for verification by the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Getting Error Message That Email Address Is Not Valid + AWeber
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This will ensure that people know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear each time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the results of your campaign in action and where they come from. One way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you have access to the most essential features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have enough budget to spend on. The best part, customer service is readily available. For those who have no marketing background the Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid subscription it’s priced reasonably. Not too much but you’ll benefit from the campaign you create.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) Getting Error Message That Email Address Is Not Valid + AWeber
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies as well as digital marketing. If you’re a novice or veteran, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or programming to ensure seamless integration.
Does Aweber offer support for customers?
They offer it. The customer service of Aweber is available during working hours via phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts through a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.