ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’re given the power to market the store however you would like to.
It may seem straightforward, but it’s actually not. Customers interact with you and go through social media, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
These days, even the static newsletter isn’t enough to draw attention. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Gif In AWeber Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any service or product that are based on HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern appearance. You can change the color, font, or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can convert the content of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any content with the existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat. Not all email templates are compatible with an RSS feed.
So when you choose a template, be sure to find one that is compatible with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. It’s a feature they must work on as time passes. Bonus points for having a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within the email itself. Consider live results from surveys, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and will be utilized as the basis for future emails.
There is a possibility of locating details like CTA when you alter one particular aspect in the layout. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The method they use at the very least is to send emails to various lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect will be useful in future campaigns. Based on the type of campaign they are, you can make use of Aweber for better results.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. Gif In AWeber Email
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create a list of up to 10 contacts using the form. Although you can manually enter the details, it’s also feasible to upload them instead. It speeds the process and you don’t have to stress. It will accept these types of files when importing:
You have the option of using an already-generated subject line or making your own. In the event of creating one, you have to wait for confirmation from the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat or email, you can get their input. Every subscription plan can benefit from them. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. Gif In AWeber Email
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are all available on this page. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat, or email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you’ll send an email. Features like A/B testing may not be available, however, you can begin your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you get access to A/B tests and more essential features like marketing automation. You will also be able to see the data of your own campaign and see where they come from. In one way or another these features can significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even in the absence of budget to spend on. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid subscription it’s priced reasonably. It’s not too expensive and you will benefit from the campaign you will create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) Gif In AWeber Email
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber have customer service?
They can. The customer service of Aweber is available during working hours via phone, chat, or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts using a form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin by applying a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.