Glassdoor AWeber Interviews

aweber-review

ECommerce and Email Marketing go in tandem. If you own your own online shop, you have the ability to promote your store the way you want to.

In writing, this could appear straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.

Today, even a static newsletter isn’t enough to attract attention. When you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber, how email marketing works, and what you can do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Glassdoor AWeber Interviews

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates may look old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product built on HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the data through their statistics.

Glassdoor AWeber Interviews

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh appearance. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.

RSS for Email Templates

If you run a blog, you are able to convert the content of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant updates to subscribers through email instead of going to the website.

There’s a caveat. Not all email templates can be used with an RSS feed.

If you decide to use a template, be certain to select one that is compatible with them. If it is not, the template will still be used without them.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions blocking the sign-up form. All it does is allow users to provide their information.

The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used here to make the page look professional for potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not currently possible. This is a feature that they will have to develop as time goes by. Plus points for including on a landing page an email marketing platform at least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.

It also combines using dynamic content in an email. Think live survey results as well as sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and will be utilized as the basis to send out future emails.

There is a possibility of locating details such as CTA in the event that you change a particular part or design. It is possible to try this by testing three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.

There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments for any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To separate the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.

The workaround they have at a minimum is to send emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.

You can also see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The information you gather this way can be utilized in future campaigns. Depending on what they do you could utilize Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. Glassdoor AWeber Interviews

When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can decide the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”

Making a Subscriber List

Aweber allows you to create an unlimited list of 10 contacts using a form. Although you can manually enter the data, it is also possible to import them instead. This speeds the process and you won’t feel the tension. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for verification from the Aweber team. It could take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what sets it apart from the other. If you’re calling, live chat, or via email, you’ll be able to get their input. All subscription plans can use these services. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. Glassdoor AWeber Interviews

If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This ensures that the users know what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select between: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone or via email.

Free Plan

With the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear every time you send an email. Features such as A/B testing will not be usable, but you can start your marketing from here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a quote

In this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also the source of these data. In some way or other the additional features will significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and have access to essential vital features.

The major selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer the basics.

When subscribed to a paid subscription it’s priced reasonably. The cost is not excessive and you will get the best out of the campaign you will make.

Aweber is a great choice for email marketing for any beginning marketer or businessperson.

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Commonly Asked Questions (FAQs) Glassdoor AWeber Interviews

What is Aweber?

The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. No matter if you’re a beginner or experienced, you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped businesses that were of any size.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to facilitate the integration.

Does Aweber provide customer support?

They offer it. Customer support on Aweber is available during business hours via phone, chat or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through an online form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.

How do campaigns function within Aweber?

Campaigns on Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to work with Facebook Analytics as well.

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