ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’ll have the option of marketing the store the way you want to.
It could sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. There is also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Glassdoor AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based in HTML templates. Since it is an online platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to create a fresh appearance. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a catch, though. Not all email templates are compatible with RSS feeds.
When you select the template, make certain to select one that can also work with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to give their details.
You can create the heading the font, style, and the color. Images can be utilized here to make the page look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not yet possible. This is a feature that they will have to develop in the future. Also, points for incorporating on a landing page an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails does the best job, and is utilized as the basis to send out future newsletters.
It’s possible to find data such as CTA when you change an element of the design. You can test this by trying out three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any topic in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you need to visit your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at a minimum is to send emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you get will be useful in future campaigns. Depending on what they do it is possible to use Aweber for better results.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, etc. Glassdoor AWeber
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create a list of up to 10 contacts using the form. Although you can manually enter the details, it’s also easy to transfer them. It speeds the process and you don’t have to tension. It will accept these types of files when importing:
You can choose between using an already-generated subject line or creating your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Glassdoor AWeber
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will appear each time you send an email. Features like A/B testing may not be available, however, you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data of your own campaign and see where they came from. In some way or other these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you get access to the most essential features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) Glassdoor AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for companies or digital marketers. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Some of them require an additional widget or code to ensure seamless integration.
Does Aweber provide customer support?
They offer it. The customer service of Aweber is accessible during business hours by phone, chat or via email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts with a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.