ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the ability to promote your store the way you want to.
On paper, it might appear easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and so on. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber and how email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Gravity Forms AWeber Add-On
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service built on HTML templates. As a platform that makes use of automation to create a simple campaign. After the email is sent to the subscribers, you can view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can change the color, font, or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have blogs, you can transform the contents of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that work with RSS feed.
If you decide to use a template, be sure you choose one that can also work with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and there are no distractions blocking the registration form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to work with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Plus points for including the landing page of an email marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it can be used to determine the best option for future emails.
It’s possible to find information such as CTA when you alter an element of the design. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit on how the tests would go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need to visit your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.
The method they use at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Based on what they accomplish, you can make use of Aweber to get better results.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings, link clicks, site visits, purchase made, etc. Gravity Forms AWeber Add-On
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with the form. Although you can manually enter the information, it’s easy to transfer them instead. This speeds the process and you don’t have to anxiety. They will accept the following file types for import:
You have the decision of using an already-generated subject line or making your own. If you create one, you have to wait for confirmation from the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or email, you can get their input. Every subscription plan can benefit from these services. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Gravity Forms AWeber Add-On
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to existing email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer service via phone, chat or via email.
With the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing won’t be available, but you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. In one way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you get access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have enough funds to purchase. The best part, customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid plan It’s affordable too. The cost is not excessive and you will get the best out of the campaign you will develop.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Commonly Asked Questions (FAQs) Gravity Forms AWeber Add-On
What is Aweber?
An email-based marketing service is a must designed for businesses or digital marketers. If you’re a novice or experienced you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress, etc. Some of them will need an additional widget or code to ensure seamless integration.
Does Aweber offer support for customers?
They do. Customer support on Aweber is available during business hours via chat, phone, or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with an online form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.