Growth Of AWeber

aweber-review

ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the option of marketing the store the way you want to.

In writing, this could appear easy, but it isn’t. Customers interact with you and go through social media reviewing blog posts and so on. You also have the chance of making a sale after the advertisement. One method to promote is to use email marketing.

Today, even a static newsletters aren’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.

This review will cover Aweber, how it works with email marketing, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber Growth Of AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates may look old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product based in HTML templates. Since it is an online platform uses automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the information through their stats.

Growth Of AWeber

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to give a modern style. You can alter the colors, font, or style. When you can, coding your own template this is also possible.

RSS for Email Templates

For bloggers who have a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.

There’s a caveat, however. There aren’t all templates for email that can be used with RSS feed.

So when you choose the template, make sure you choose one that is compatible with them. If you don’t, the template could be used without them.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. It’s just a way to let subscribers to give their details.

The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used in this section to make the site look professional for potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you also expect it to work by Google Analytics, it is not currently possible. This is a feature that they will have to develop as time passes. Plus points for including a landing page for the email marketing system at the very least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content within an email. Think live survey results as well as sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and can be utilized as the basis for any future newsletters.

It’s possible to find data such as CTA in the event that you change an element or design. You can test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.

There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you need to visit the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose and mix segments.

The workaround they have at a minimum is to send emails to several lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The data you collect will be useful in future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on user actions: email opens and clicks on links, website visits, purchases made, etc. Growth Of AWeber

If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags will decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to create lists of up to 10 contacts with an online form. While you can manually input the information, it’s feasible to upload them. It speeds up the process so you don’t have to anxiety. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of an already-generated subject line or creating your own. If you create one, you must wait for confirmation by your Aweber team. It can take a full day or two.

Customer Support & Knowledge Base

The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll get their input. Every subscription plan can benefit from these services. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. Growth Of AWeber

If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This will ensure that people have an idea of what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select between: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone, or email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear every time you’ll mail an email. Features such as A/B testing will not be usable, but you can begin your marketing here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber to request a quote

In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign as it is being implemented and also the source of these data. One way or another the additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you have access to vital features.

The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have the budget to spend on. The best part, service for customers is always available. For those with no prior experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.

When subscribed to an paid plan It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you make.

Aweber is a great choice for email marketing tool for all businessmen and marketers.

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Most Frequently asked questions (FAQs) Growth Of AWeber

What exactly is Aweber?

An email-based marketing service is a must that is suitable for businesses and digital marketers. If you’re a novice or seasoned professional you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped companies that were of any size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them require an additional widget or programming to ensure seamless integration.

Does Aweber offer support for customers?

They offer it. Customer service on Aweber is accessible during business hours via phone, chat or via email. Aweber also has its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with the form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.

What are the campaigns that work in Aweber?

Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.

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