ECommerce and Email Marketing go in tandem. If you own your own online shop, you’re given the option of marketing the store in the way you wish to.
In writing, this might appear simple, but it’s not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Guide To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product built on HTML templates. Being a platform that makes use of automation to create a simple campaign. After the email is sent to recipients, you can look at the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to create a fresh look. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.
RSS to Email Templates
If you run a blog, you can convert the content of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat. Some email template templates are compatible with RSS feed.
When you select a template, be sure to find one that is compatible with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. It’s all it takes is to allow users to provide their information.
You can design the heading the font, style, and color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Also, points for incorporating a landing page for an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails does the best job, and is utilized as the basis for future email campaigns.
It is attainable to discover details such as CTA when you change an element or design. You can test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any topic within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you have to go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The method they use at least is sending emails to several lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get here can be used in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber to get better results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. Guide To AWeber
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts with the form. While you can manually input the data, it is also feasible to upload them. This speeds up the process so that you don’t experience the anxiety. It will accept these types of files when they import:
You have the decision of using an already-generated subject line or creating your own. If you create one, you must wait for verification by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat or via email, you’ll be able to receive their advice. All subscription plans can use them. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. Guide To AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone, or via email.
With the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you’ll send an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the data from your campaign in action and where they come from. In one way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to essential vital features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have enough budget to spend on. The best part, customer service is readily available. For those who have no prior experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid subscription It’s affordable too. Not too much but you’ll make the most of the campaign you develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) Guide To AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs and digital marketers. Whether you are a beginner or seasoned professional you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require an additional widget or coding to facilitate the integration.
Does Aweber provide customer support?
They do. Customer service on Aweber is accessible during business hours via phone, chat or via email. It also offers its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.