ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’ll have the ability to promote your store the way you want to.
In writing, this could sound simple, but it’s not. Customers interact with you by using social media, interact with them, review blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Today, even a static newsletter is not enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Guide To Lead Magnet AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product that are based on HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh style. You can change the color, font, or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For those running a blog, you can convert the content of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any content with the existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. Not all email templates are compatible with an RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and no distracting elements are blocking the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading, font, style, and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not yet possible. It’s a feature they must work on in the future. Plus points for including a landing page for in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Think live survey results as well as sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and can be utilized as the basis for future emails.
It is attainable to discover details like CTA when you alter an element in the layout. You can test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need to visit your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose and mix segments.
The method they use at least is sending emails to several lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Based on what they accomplish you could use Aweber to get better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens and clicks on links, website visits, sales made, and so on. Guide To Lead Magnet AWeber
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build a list of up to 10 contacts using a form. Although you can manually enter the information, it’s easy to transfer them instead. This speeds up the process , so that you don’t experience the stress. It will accept these types of files for import:
You can choose between making use of a pre-generated subject line , or creating your own. In the event of creating one, you must wait for confirmation from the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or email, you can have their help. Every subscription plan can benefit from these services. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. Guide To Lead Magnet AWeber
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This ensures that the users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat, or email.
With the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will be present every time you’ll send an email. Features like A/B testing may not be available, however, you can begin your marketing from here.
To purchase the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data from your campaign in action and where they come from. In some way or other these features can greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to vital features.
The most important selling point is its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even in the absence of funds to purchase. The best part, service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you sufficient information to answer this.
If you are enrolled in an paid plan it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) Guide To Lead Magnet AWeber
What is Aweber?
An email-based marketing service is a must for businesses as well as digital marketing. Whether you are a beginner or seasoned professional you can increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional code to make the integration smooth.
Does Aweber have customer service?
They offer it. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts with the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start by applying a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.