ECommerce and Email Marketing go in tandem. In running the online business, you’re given the ability to promote your store in the way you wish to.
In writing, this may seem easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and so on. You also have the chance of making a sale after the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter isn’t enough to attract attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Help AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any item or service that are based upon HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated style. You can tweak the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
If you run blogs, you can change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a caveat. Some email template templates work with RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading, font, style, and the color. Photos can be also used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Plus points for including a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Think live survey results and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and is used as the one for any future newsletters.
There is a possibility of locating data such as CTA when you alter one particular aspect or design. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction on how the tests would go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose and mix segments.
The workaround they have at the very least is to send emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you get will be useful in future campaigns. Depending on what they do you could make use of Aweber for more effective outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, sales made, etc. Help AWeber
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using a form. While you can manually input the information, it’s possible to import them instead. It will speed the process and you don’t have to stress. It will accept these types of files for import:
You have the decision of choosing an already-generated subject line or creating your own. In the event of creating one, you must wait for confirmation from Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat or email, you can have their help. Every subscription plan can benefit from them. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. Help AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support by chat, phone, or email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will appear each time you’ll send an email. Features such as A/B testing will not be usable, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. In some way or other the additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you have access to the most essential features.
The major selling points are its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The best part, customer service is readily available. If you don’t have a experience in marketing the Knowledge Base can give you enough information to cover this.
When subscribed to a paid plan It’s affordable too. The cost is not excessive but you’ll get the best out of the campaign you’ll make.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Frequently asked questions (FAQs) Help AWeber
What is Aweber?
An email-based marketing service is a must designed for businesses and digital marketers. Whether you are a beginner or experienced you can help your campaign be more visible to all potential customers. The company was established in 1998, and it helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and many more. Some of them require an additional widget or code to make the integration smooth.
Does Aweber offer customer support?
They offer it. The customer service of Aweber is available during working hours via chat, phone or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.