ECommerce and Email Marketing go together. In running an online store, you’ll have the option of marketing the store in the way you wish to.
It may seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter is not enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Ho Do I Edit A Campagn In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any product or service built on HTML templates. As an online platform uses automation to create a simple campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to create a fresh style. You can change the color, font, or style. When you can, coding your own template this is also possible.
RSS to Email Templates
For those running a blog, you are able to change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a caveat. There aren’t all templates for email that are compatible with an RSS feed.
So when you choose a template, be sure you choose one that works with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s a feature they must work on in the future. Plus points for including on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within emails themselves. Imagine live survey results as well as sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and can be utilized as the basis to send out future newsletters.
It is attainable to discover information like CTA when you change a particular part of the design. You can try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any topic within your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you’ll need go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. The issue is when users select the segments and then mix them.
The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect will be useful for future campaigns. Based on what they accomplish, you can use Aweber for better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens or clicks on links, site visits, purchase made, etc. Ho Do I Edit A Campagn In AWeber
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build lists of up to 10 contacts via a form. Although you can manually enter the details, it’s also easy to transfer them instead. It speeds up the process so that you don’t experience the tension. They accept these file types when they import:
You can choose between using a pre-generated subject line , or making your own. Except when making one, you must wait for verification by your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat or by email, you’ll receive their advice. Every subscription plan can benefit from them. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. Ho Do I Edit A Campagn In AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This will ensure that people have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone, or email.
With the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear each time you’ll send an email. Features like A/B testing won’t be available, but you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B tests and more essential features like marketing automation. You can also view the data from your campaign in action and the source of these data. One way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to the most essential features.
The major selling points are its many templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the budget to spend on. The best part, service for customers is always available. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid plan It’s affordable too. It’s not too expensive and you will benefit from the campaign you develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) Ho Do I Edit A Campagn In AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs or digital marketers. No matter if you’re a beginner or experienced, you can help your campaign be more visible to any potential audience. The company was established in 1998 and has helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional code to make the integration smooth.
Does Aweber offer customer support?
They do. Customer service on Aweber is accessible during business hours via phone, chat or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts with the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign would begin by applying a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.