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aweber-review

ECommerce and Email Marketing go in tandem. If you own an online store, you’re given the ability to promote your store however you would like to.

In writing, this could appear simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and so on. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.

These days, even the static newsletters aren’t enough to draw attention. If you have a plan to implement, you can say hi to Aweber.

This review will talk about Aweber and how the email marketing process works, as well as what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Horizontal AWeber Form WordPress

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates could be out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing platform for businesses and individuals. It permits users to design newsletters and campaigns for any product or service based on HTML templates. As an online platform, it makes use of automation to create a simple campaign. After the email is sent to the recipients, you can look at the details through their statistics.

Horizontal AWeber Form WordPress

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized for an updated style. You can alter the colors as well as the font or style. When you can, coding your own template also works.

RSS for Email Templates

For bloggers who have a blog, you can convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.

There’s a catch, though. Not all email templates are compatible with RSS feeds.

If you decide to use a template, be sure you choose one that can also work with them. If it is not, the template will still be used without the templates.

Landing Page Builder

Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. All it does is allow subscribers to give their details.

You can create the heading and font, style and color. Images can be utilized here to make the page appear professional to prospective subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not yet possible. This is a feature that they will have to develop in the future. Also, points for incorporating a landing page for the email marketing system at least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.

It also combines using dynamic content in the email itself. Think live survey results as well as sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and can be utilized as the basis for any future emails.

There is a possibility of locating details like CTA in the event that you change a particular part of the design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.

There’s no restriction on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you have to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose and mix segments.

The solution they can use at least is sending emails to multiple lists. Lists can be excluded from mailings, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • History of an individual’s activity

The data you collect this way can be utilized in future campaigns. Depending on what they do you could make use of Aweber for more effective outcomes.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings or clicks on links, site visits, sales made, and so on. Horizontal AWeber Form WordPress

If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber lets you create a list of up to 10 contacts using the form. While you can manually input the details, it’s also easy to transfer them instead. This speeds the process and you won’t feel the stress. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using an already-generated subject line or creating your own. Except when making one, you have to wait for verification by Aweber. Aweber team. It could take a day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Horizontal AWeber Form WordPress

If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This will ensure that people know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via chat, phone or email.

Free Plan

With the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s logo will be present every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

In this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign and see where they come from. One way or another these features can assist you in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you have access to the most essential features.

The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of budget to invest in. The greatest part is that customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer that.

If you’re enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you make.

Aweber can be the go-to email marketing for any beginning businessmen and marketers.

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Frequently asked questions (FAQs) Horizontal AWeber Form WordPress

What is Aweber?

Aweber is an email marketing platform designed for companies or digital marketers. Whether you are a beginner or veteran, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped businesses of all sizes.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional coding to make the integration smooth.

Does Aweber offer customer service?

They do. The customer service of Aweber is accessible during business hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using a form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.

How do campaigns function within Aweber?

Campaigns in Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin by applying a tag to the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.

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