ECommerce and Email Marketing go in tandem. In running an online store, you’re given the option of marketing the store the way you want to.
It could appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them and blog posts, and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter isn’t enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Hosting Large Files With Digioh AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product that are based in HTML templates. Being a platform that makes use of automation to create a simple campaign. After the email is sent to the recipients, you can look at the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified for an updated look. You can tweak the colors, font, or style. When you can, coding your own template which also works as well.
RSS for Email Templates
For those running blogs, you can convert the content of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat, however. Not all email templates work with an RSS feeds.
So when you choose a template, be certain to select one that can also work with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They capture data, and there are no distractions blocking the registration form. It’s all it takes is to allow users to provide their information.
You can design the heading the font, style, and the color. Photos can be also used to create a page that will look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Also, points for incorporating a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Imagine live survey results and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it will be used to determine the best option to send out future newsletters.
It is attainable to discover data such as CTA in the event that you change one particular aspect in the layout. It is possible to try this by testing three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get will be useful for future campaigns. Depending on what they do, you can use Aweber for more effective outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, and so on. Hosting Large Files With Digioh AWeber
When a subscriber clicks the link, Aweber assigns tags for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create lists of up to 10 contacts via the form. While you can manually input the details, it’s also feasible to upload them. This speeds up the process so you won’t feel the anxiety. They will accept the following file types when importing:
You can choose between using an already-generated subject line or creating your own. Except when making one, you must wait for confirmation from Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. Hosting Large Files With Digioh AWeber
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone, or email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear each time you mail an email. Features such as A/B testing will not be available, but you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign in action and where they come from. In some way or other, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you have access to vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no prior experience in marketing the Knowledge Base can give you sufficient information to answer this.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much and you will benefit from the campaign you’ll create.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) Hosting Large Files With Digioh AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM like Salesforce and web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional code to ensure seamless integration.
Does Aweber have customer service?
They offer it. Customer support on Aweber is available during business hours by phone, chat, or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts through a form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.