ECommerce and Email Marketing go together. When you manage an online store, you’re given the option of marketing the store in the way you wish to.
In writing, this might sound simple, but it’s not. You engage with customers, go through social media, review blog posts, and much more. You also have the chance of making a sale following the advertisement. One method to promote is via email marketing.
Today, even a static newsletter is not enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Hours Required To Set Up AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service based in HTML templates. As a platform, it makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern appearance. You can tweak the colors, font, or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For bloggers who have a blog, you can transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat. There aren’t all templates for email that work with RSS feed.
When you select a template, be sure to find one that is compatible with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. All it does is allow subscribers to fill in their information.
You can create the heading, font, style, and the color. Images can be utilized here to make the page look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they have to develop as time goes by. Plus points for including the landing page of in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one does the best job, and is used as the one to send out future email campaigns.
It is attainable to discover details like CTA when you change an element in the layout. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you need go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose and mix segments.
The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you get will be useful for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for more effective outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent out based on user actions: email opens and clicks on links, website visits, sales made, etc. Hours Required To Set Up AWeber
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create an unlimited list of 10 contacts via a form. Although you can manually enter the details, it’s also easy to transfer them. It will speed up the process so you don’t have to anxiety. It will accept these types of files for import:
You have the decision of using an already-generated subject line or creating your own. Except when making one, you must wait for confirmation from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat or by email, you’ll get their input. Every subscription plan can benefit from these services. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. Hours Required To Set Up AWeber
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B tests and more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also where they come from. In some way or other these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you get access to vital features.
The major selling points are its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have enough budget to invest in. The best part, customer service is readily available. For those who have no marketing background Their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid plan It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you develop.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) Hours Required To Set Up AWeber
What exactly is Aweber?
Aweber is an email marketing platform for companies and digital marketers. Whether you are a beginner or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM like Salesforce, web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or coding to make the integration smooth.
Does Aweber have customer support?
They can. Customer support on Aweber is available during business hours via chat, phone, or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using a form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.