How AWeber Works

aweber-review

ECommerce and Email Marketing go in tandem. If you own your own online shop, you have the option of marketing the store in the way you wish to.

It might appear easy, but it isn’t. Customers interact with you, go through social media reviewing blog posts and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.

These days, even the static newsletters aren’t enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.

This review will talk about Aweber, how it works with email marketing, and what you can do.

aweber-logo

Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber How AWeber Works

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates may look old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service built upon HTML templates. As a platform, it makes use of automation to make a streamlined campaign. When the email is sent to the recipients, you can look at the data through their statistics.

How AWeber Works

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated look. You can change the color and fonts, or even the style. If you are able to code your own template this is also possible.

RSS to Email Templates

If you run blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.

There’s a caveat, however. Not all email templates can be used with an RSS feeds.

If you decide to use a template, be sure to find one that is compatible with them. If you don’t, the template could still be used without the templates.

Landing Page Builder

Landing Pages are among the latest features introduced in Aweber. They collect data and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to give their details.

You can create the heading, font, style, and color. Images can be utilized in this section to make the site look professional to potential subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time passes. Also, points for incorporating on a landing page an email marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.

It includes the use of dynamic content within emails themselves. Consider live results from surveys, sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails does the best job, and will be utilized as the basis to send out future email campaigns.

It is attainable to discover information such as CTA when you alter one particular aspect or design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools follow three variants since it’s the industry standard.

There’s no limitation on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you need go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.

The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The data you collect will be useful for future campaigns. Based on the type of campaign they are, you can make use of Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, etc. How AWeber Works

If a subscriber clicks on a link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”

Making a Subscriber List

Aweber allows you to create lists of up to 10 contacts with an online form. While you can manually input the data, it is also easy to transfer them instead. This speeds up the process , so you don’t have to stress. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line , or making your own. Except when making one, you need to wait for confirmation by the Aweber team. It could take a day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what stands out from the rest. If you’re calling or live chat or email, you can receive their advice. All subscription plans have the ability to use these services. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. How AWeber Works

If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This makes sure that users know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. All plans have access to 24/7 customer support via phone, chat or via email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will be present every time you send an email. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber for a quote

With this plan, you get access to A/B tests and more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also where they come from. In some way or other the additional features will greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to the most essential features.

The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The best part, service for customers is always available. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.

If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive, and you can make the most of the campaign you create.

Aweber can be the go-to email marketing for any beginning businessmen and marketers.

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Frequently Asked Questions (FAQs) How AWeber Works

What is Aweber?

An email-based marketing service is a must that is suitable for companies as well as digital marketing. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped businesses that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and many more. Some of them will need an additional widget or programming to ensure seamless integration.

Does Aweber provide customer service?

They do. Customer support on Aweber is available during working hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through an online form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.

What are the campaigns that work in Aweber?

Campaigns in Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.

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