ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you have the ability to promote your store however you would like to.
On paper, it might sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them reviewing blog posts and much more. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Today, even a static newsletters aren’t enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How Can I Add An Attachment To My Email Campaign Through AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any service or product based on HTML templates. As a platform that makes use of automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized to create a fresh style. You can change the color as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
For those running a blog, you are able to change the content from an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that work with RSS feed.
When you select a template, be sure to find one that can also work with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s all it takes is to allow users to provide their information.
You can design the heading and font, style and color. Photos can be also used here to make the page look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. This is a feature that they will have to develop as time passes. Bonus points for having a landing page for the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part performs best, and it will be utilized as the basis to send out future emails.
It is attainable to discover information like CTA when you alter an element in the layout. You can test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you need go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. The issue is when users select and mix segments.
The workaround they have at a minimum is to send emails to several lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect here can be used in future campaigns. Based on the type of campaign they are you could use Aweber for more effective outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, etc. How Can I Add An Attachment To My Email Campaign Through AWeber
If a subscriber clicks on a link, Aweber will set tags for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts via a form. While you can manually input the details, it’s also possible to import them. It will speed the process and you don’t have to stress. They will accept the following file types when importing:
You can choose between choosing a pre-generated subject line , or creating your own. If you create one, you have to wait for verification by the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. How Can I Add An Attachment To My Email Campaign Through AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. One way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you have access to vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan in the absence of budget to spend on. The best part, service for customers is always available. For those with no marketing background, their Knowledge Base can give you enough information to cover that.
When subscribed to an paid plan It’s affordable too. Not too much and you will get the best out of the campaign you will make.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) How Can I Add An Attachment To My Email Campaign Through AWeber
What is Aweber?
Aweber is an email marketing platform designed for companies and digital marketers. If you’re a novice or veteran it is possible to help your campaign be more visible to all potential customers. The company was established in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and more. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber provide support for customers?
They do. Customer service on Aweber is available during business hours by phone, chat or email. It also offers its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using an online form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.