ECommerce and Email Marketing go together. In running an online store, you’re given the option of marketing the store however you would like to.
In writing, this may appear straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and much more. There’s also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How Can I Build A Splash Page With AWeber?
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service built on HTML templates. Being an online platform uses automation to make a streamlined campaign. When the email is sent to subscribers, you can view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated style. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you are able to change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This gives instant updates to subscribers through email instead of going to the site.
There’s a caveat, however. Some email template templates work with RSS feed.
If you decide to use a template, be certain to select one that is compatible with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. All it does is allow subscribers to fill in their information.
You can create the heading, font, style, and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. This is a feature that they will must work on as time goes by. Plus points for including the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Imagine live survey results as well as sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails does the best job, and will be used as the one for any future newsletters.
There is a possibility of locating details such as CTA when you change one particular aspect of the design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit on how the tests would go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you need go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at least is sending emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather here can be used for future campaigns. Based on what they accomplish you could use Aweber for more effective outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens or clicks on links, site visits, sales made, and so on. How Can I Build A Splash Page With AWeber?
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts via an online form. Although you can manually enter the information, it’s possible to import them instead. It speeds up the process , so you don’t have to anxiety. They accept these file types for import:
You have the option of using an already-generated subject line or creating your own. If you create one, you have to wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat or by email, you’ll receive their advice. All subscription plans can use them. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. How Can I Build A Splash Page With AWeber?
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will appear each time you’ll send an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign and see where they come from. One way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you get access to essential vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to spend on. The best part is that customer service is readily available. If you don’t have a experience in marketing, their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive and you will make the most of the campaign you’ll create.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) How Can I Build A Splash Page With AWeber?
What is Aweber?
An email-based marketing service is a must designed for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or code to facilitate the integration.
Does Aweber offer support for customers?
They offer it. The customer service of Aweber is available during working hours via chat, phone or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will begin by applying a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.