ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the power to market the store however you would like to.
On paper, it may seem simple, but it’s not. Customers interact with you by using social media, interact with them, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletter is not enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How Can I Change Profile In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based in HTML templates. Since it is an online platform uses automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to give a modern appearance. You can tweak the colors, font, or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For those running blogs, you can change the content from the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a caveat. Some email template templates can be used with an RSS feeds.
So when you choose a template, be certain to select one that works with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and no distracting elements are taking away from the registration form. It’s just a way to let users to provide their information.
You can create the heading and font, style and color. Photos can also be used in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating the landing page of the email marketing system at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails does the best job, and will be used as the one to send out future email campaigns.
There is a possibility of locating data like CTA when you alter one particular aspect or design. You can test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to various lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect will be useful in future campaigns. Based on what they accomplish, you can use Aweber for better results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, etc. How Can I Change Profile In AWeber
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags can decide the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create a list of up to 10 contacts using the form. Although you can manually enter the information, it’s feasible to upload them. It will speed up the process so you won’t feel the stress. It will accept these types of files when importing:
You can choose between using a pre-generated subject line or making your own. In the event of creating one, you need to wait for verification from the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. How Can I Change Profile In AWeber
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and existing email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat or email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will be present every time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also view the results of your campaign in action and where they came from. In one way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have the funds to purchase. The best part, customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer this.
When subscribed to an paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you will create.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) How Can I Change Profile In AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for companies as well as digital marketing. If you’re a novice or experienced you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs such as Salesforce, web builders like Wix and WordPress, etc. Some of them require an additional widget or code to make the integration smooth.
Does Aweber provide customer support?
They do. Customer support on Aweber is accessible during business hours via chat, phone or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts through a form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.