ECommerce and Email Marketing go together. If you own an online store, you have the power to market the store the way you want to.
On paper, it might appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them and blog posts, and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter is not enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How Can I Make My AWeber Blog Broadcast Look Better?
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any product or service based upon HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to give a modern look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS to Email Templates
If you run a blog, you are able to change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.
If you decide to use a template, be sure to find one that is compatible with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and do not have distracting elements blocking the sign-up form. All it does is allow users to provide their information.
You can design the heading, font, style, and color. Images can be utilized to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Bonus points for having a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within the email itself. Imagine live survey results and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one performs best, and it is utilized as the basis for any future emails.
It is attainable to discover data like CTA when you alter one particular aspect of the design. You can test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at a minimum is to send emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on the type of campaign they are you could make use of Aweber for better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, and so on. How Can I Make My AWeber Blog Broadcast Look Better?
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts via an online form. Although you can manually enter the information, it’s feasible to upload them instead. This speeds up the process , so you don’t have to anxiety. They will accept the following file types when importing:
You can choose between making use of an already-generated subject line or making your own. If you create one, you need to wait for confirmation by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling, live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. How Can I Make My AWeber Blog Broadcast Look Better?
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat or email.
In the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you’ll send an email. Features like A/B testing won’t be available, however, you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they come from. In some way or other, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The greatest part is that service for customers is always available. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover that.
If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you make.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) How Can I Make My AWeber Blog Broadcast Look Better?
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. If you’re a novice or experienced you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional coding to make the integration smooth.
Does Aweber provide customer support?
They offer it. The customer service of Aweber is accessible during business hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts using an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.