ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’ll have the power to market the store however you would like to.
On paper, it may appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
These days, even the static newsletter isn’t enough to grab one’s interest. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How Do I Add A Login For A Web Designer AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based in HTML templates. Since it is an online platform uses automation to create a simple campaign. After the email is delivered to subscribers, you can view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to create a fresh appearance. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
If you run blogs, you can transform the contents of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant notifications to subscribers via emails instead of the website.
There’s a caveat, however. Not all email templates can be used with an RSS feed.
When you select a template, be sure you choose one that is compatible with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and color. Images can be utilized in this section to make the site look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Bonus points for having a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Think live survey results, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails performs best, and it is utilized as the basis for future email campaigns.
It is attainable to discover data such as CTA when you change one particular aspect in the layout. You can test this by trying out three different emails while mixing and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose and mix segments.
The method they use at least is sending emails to several lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, purchases made, etc. How Do I Add A Login For A Web Designer AWeber
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags can determine the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts with an online form. Although you can manually enter the data, it is also feasible to upload them. This speeds up the process , so you won’t feel the tension. They will accept the following file types when importing:
You have the option of making use of a pre-generated subject line or creating your own. Except when making one, you must wait for confirmation by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans can use these services. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. How Do I Add A Login For A Web Designer AWeber
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat or email.
In the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will appear every time you make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. One way or another, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to essential vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The best part is that service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough information to cover that.
When subscribed to an paid plan, it’s reasonably priced too. Not too much and you will get the best out of the campaign you’ll develop.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) How Do I Add A Login For A Web Designer AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs and digital marketers. If you’re a novice or veteran you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM like Salesforce, web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional code to ensure seamless integration.
Does Aweber provide customer service?
They do. The customer service of Aweber is available during working hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts with the form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.