ECommerce and Email Marketing go in tandem. In running your own online shop, you have the ability to promote your store the way you want to.
On paper, it could sound simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter is not enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How Do I Add A Vertical Divider In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any product or service built on HTML templates. Since it is an online platform uses automation to create a simple campaign. Once the email has been delivered to recipients, you can look at the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to give a modern look. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.
RSS for Email Templates
For those running a blog, you can change the content from your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a caveat, however. Some email template templates work with RSS feed.
When you select a template, be certain to select one that is compatible with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading and font, style and color. Photos can also be used here to make the page look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Plus points for including the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within an email. Consider live results from surveys as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part does the best job, and is used to determine the best option to send out future emails.
There is a possibility of locating details like CTA when you alter an element in the layout. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no limitation in how the tests could go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject within your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get will be useful in future campaigns. Based on what they accomplish it is possible to use Aweber for more effective results.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. How Do I Add A Vertical Divider In AWeber
When a subscriber clicks a link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts using the form. While you can manually input the information, it’s feasible to upload them. It will speed up the process so you won’t feel the anxiety. They accept these file types when importing:
You have the option of making use of an already-generated subject line or making your own. If you create one, you have to wait for verification by Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or by email, you’ll receive their advice. Every subscription plan can benefit from them. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. How Do I Add A Vertical Divider In AWeber
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to existing email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat, or email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign in action and where they come from. In one way or another the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and have access to the most essential features.
The major selling points are its many templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have the budget to invest in. The best part is that service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive and you will benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) How Do I Add A Vertical Divider In AWeber
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs as well as digital marketing. If you’re a novice or experienced you can help your campaign be more visible to any potential audience. The company was established in 1998 and has helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional coding to facilitate the integration.
Does Aweber have support for customers?
They can. The customer service of Aweber is accessible during business hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using an online form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.