ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the ability to promote your store the way you want to.
It may seem easy, but it isn’t. You engage with customers and go through social media and blog posts, and more. There is also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How Do I Add Space Between An Image And Text In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any item or service built on HTML templates. Being an online platform uses automation to create a simple campaign. When the email is sent to subscribers, you can view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized for an updated style. You can alter the colors, font, or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
If you run a blog, you are able to transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feeds.
So when you choose a template, be certain to select one that can also work with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading and font, style and the color. Photos can be also used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Also, points for incorporating the landing page of an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and can be utilized as the basis for future newsletters.
It is attainable to discover details such as CTA in the event that you change a particular part or design. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The workaround they have at a minimum is to send emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Depending on what they do you could make use of Aweber for more effective outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, and so on. How Do I Add Space Between An Image And Text In AWeber
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can determine which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build lists of up to 10 contacts via a form. While you can manually input the information, it’s feasible to upload them instead. It will speed up the process so you won’t feel the stress. They accept these file types for import:
You have the option of using a pre-generated subject line , or creating your own. If you create one, you must wait for verification from the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or email, you can have their help. All subscription plans can use these services. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. How Do I Add Space Between An Image And Text In AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat, or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. In some way or other, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you get access to vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have the budget to spend on. The greatest part is that the customer support is available 24/7. For those who have no experience in marketing, their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan It’s affordable too. Not too much but you’ll benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Most Frequently asked questions (FAQs) How Do I Add Space Between An Image And Text In AWeber
What is Aweber?
An email-based marketing service is a must for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress and many more. Some of them require an additional widget or coding to facilitate the integration.
Does Aweber have customer support?
They offer it. Customer support on Aweber is available during working hours via phone, chat, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts using the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.