ECommerce and Email Marketing go together. When you manage an online store, you’ll have the power to market the store the way you want to.
In writing, this may sound simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and so on. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How Do I Create Messages In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service based on HTML templates. As an online platform uses automation to create a simple campaign. When the email is sent to subscribers, you can view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to give a modern style. You can tweak the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have blogs, you can transform the contents of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. It provides instant updates to subscribers through email instead of going to the website.
There’s a catch, though. Some email template templates work with RSS feeds.
If you decide to use the template, make sure to find one that is compatible with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. This is a feature that they will have to develop in the future. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results, sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part performs best, and it will be used as the one for future newsletters.
It is attainable to discover information like CTA in the event that you change a particular part of the design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools follow three variations as the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any subject in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To separate the data, you have to visit the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.
The workaround they have at the very least is to send emails to multiple lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are, you can utilize Aweber for better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. How Do I Create Messages In AWeber
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent out to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create lists of up to 10 contacts using a form. While you can manually input the details, it’s also possible to import them instead. This speeds up the process , so that you don’t experience the anxiety. They accept these file types for import:
You have the decision of choosing a pre-generated subject line , or making your own. If you create one, you need to wait for verification by the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. All subscription plans can use these services. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. How Do I Create Messages In AWeber
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via phone, chat or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear every time you make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they come from. In one way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan when you don’t have the funds to purchase. The greatest part is that customer service is readily available. For those with no prior experience in marketing Their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid subscription It’s affordable too. Not too much and you will get the best out of the campaign you’ll develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) How Do I Create Messages In AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for businesses or digital marketers. Whether you are a beginner or experienced you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional coding to make the integration smooth.
Does Aweber offer customer support?
They can. Customer support on Aweber is accessible during business hours via chat, phone, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts with the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will start by applying a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.