ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the ability to promote your store the way you want to.
On paper, it could sound simple, but it’s not. Customers interact with you and go through social media and blog posts, and more. You also have the chance of making a sale after the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber and how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber How Do I Created A Landing Page In My AWeber With A Optin Form On It?
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based on HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the recipients, you can look at the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern look. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS for Email Templates
For those running a blog, you are able to convert the content of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant updates to subscribers via emails instead of the site.
There’s a catch, though. Some email template templates work with an RSS feeds.
If you decide to use a template, be sure to find one that can also work with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to work with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Plus points for including a landing page for in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part does the best job, and is used to determine the best option to send out future email campaigns.
There is a possibility of locating data such as CTA when you change an element in the layout. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction regarding how tests will go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.
The workaround they have at least is sending emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather will be useful for future campaigns. Based on what they accomplish it is possible to use Aweber to get better outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. How Do I Created A Landing Page In My AWeber With A Optin Form On It?
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts with the form. While you can manually input the details, it’s also feasible to upload them. This speeds up the process , so you won’t feel the stress. They accept these file types when importing:
You can choose between choosing a pre-generated subject line , or making your own. Except when making one, you must wait for verification from the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or email, you can have their help. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. How Do I Created A Landing Page In My AWeber With A Optin Form On It?
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone or email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will be present every time you’ll mail an email. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also where they came from. In some way or other these features can significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you get access to vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The best part, customer service is readily available. If you don’t have a experience in marketing, their Knowledge Base can give you enough information to cover this.
When subscribed to a paid plan, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you create.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) How Do I Created A Landing Page In My AWeber With A Optin Form On It?
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. If you’re a novice or veteran you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require an additional widget or code to facilitate the integration.
Does Aweber provide support for customers?
They do. The customer service of Aweber is accessible during business hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.