ECommerce and Email Marketing go in tandem. If you own an online store, you have the option of marketing the store the way you want to.
On paper, it might seem straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter isn’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber and how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How Do I Get My AWeber Emails To Stop Going To Junk Folders
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service based upon HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh style. You can alter the colors and fonts, or even the style. When you can, coding your own template also works.
RSS for Email Templates
If you run blogs, you can change the content from an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates are compatible with an RSS feeds.
If you decide to use the template, make sure to find one that can also work with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and there are no distractions taking away from the sign-up form. All it does is allow subscribers to give their details.
You can design the heading and font, style and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will have to develop in the future. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part does the best job, and will be used to determine the best option for any future email campaigns.
It’s possible to find information such as CTA in the event that you change a particular part or design. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit regarding how tests will go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any topic in your database. This can include emails opened, pages visited, link clicks, and so on.
To separate the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are you could use Aweber for better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, etc. How Do I Get My AWeber Emails To Stop Going To Junk Folders
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. While you can manually input the data, it is also possible to import them. It will speed up the process so you won’t feel the stress. They will accept the following file types when they import:
You have the decision of making use of a pre-generated subject line , or making your own. In the event of creating one, you have to wait for verification from the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll have their help. Every subscription plan can benefit from them. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. How Do I Get My AWeber Emails To Stop Going To Junk Folders
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support by phone, chat or via email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing may not be available, however, you can start your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign and see where they come from. One way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you get access to the most essential features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The best part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you enough information to cover this.
If you’re enrolled in an paid plan it’s priced reasonably. The cost is not excessive but you’ll make the most of the campaign you’ll create.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Commonly asked questions (FAQs) How Do I Get My AWeber Emails To Stop Going To Junk Folders
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses as well as digital marketing. If you’re a novice or experienced it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and many more. Certain of them may require an additional widget or code to ensure seamless integration.
Does Aweber have customer support?
They can. The customer service of Aweber is available during business hours via chat, phone or email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts using a form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.