ECommerce and Email Marketing go in tandem. In running an online store, you have the power to market the store however you would like to.
On paper, it might sound easy, but it isn’t. Customers interact with you, go through social media and blog posts, and so on. You also have the chance of making a sale following the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber How Do I Integrate Kyvio With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service built upon HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. When the email is delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified for an updated style. You can change the color, font, or style. If you are able to code your own template also works.
RSS for Email Templates
For bloggers who have a blog, you are able to change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.
There’s a caveat, however. Some email template templates work with an RSS feed.
So when you choose a template, be certain to select one that is compatible with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and there are no distractions hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading and font, style and color. Images can be utilized here to make the page look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not currently possible. It’s a feature they need to work on as time passes. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Think live survey results, sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one does the best job, and is used to determine the best option for future newsletters.
It’s possible to find data like CTA when you change one particular aspect of the design. It is possible to try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you need go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to several lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect here can be used in future campaigns. Depending on what they do you could make use of Aweber for more effective results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. How Do I Integrate Kyvio With AWeber
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create a list of up to 10 contacts with an online form. Although you can manually enter the details, it’s also feasible to upload them instead. It speeds up the process so you don’t have to anxiety. They accept these file types when they import:
You can choose between making use of a pre-generated subject line , or creating your own. Except when making one, you need to wait for confirmation from Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or email, you can get their input. All subscription plans can use these services. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. How Do I Integrate Kyvio With AWeber
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone, or email.
With the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they come from. In one way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you get access to essential vital features.
The main selling points are its many templates, data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The best part is that the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you enough information to cover that.
When subscribed to an paid plan it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) How Do I Integrate Kyvio With AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran it is possible to make your campaign more visible to all potential customers. The company was founded in 1998, and it helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM like Salesforce, web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or coding to facilitate the integration.
Does Aweber offer customer support?
They do. Customer support on Aweber is available during working hours via chat, phone or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin by applying a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.