ECommerce and Email Marketing go together. In running your own online shop, you’re given the power to market the store however you would like to.
In writing, this could sound straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter is not enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How Do I Make An AWeber Form Appear On A Link Click?
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service based on HTML templates. Being a platform that makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated appearance. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run blogs, you can change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This gives instant updates to subscribers through emails instead of the website.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feeds.
If you decide to use the template, make sure to find one that works with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading the font, style, and the color. Photos can also be used here to make the page look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Bonus points for having a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within emails themselves. Imagine live survey results and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one does the best job, and can be used to determine the best option for any future email campaigns.
It is attainable to discover information like CTA when you change one particular aspect or design. It is possible to try this by testing three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation in how the tests could go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To segment the data, you’ll need to go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The solution they can use at least is sending emails to various lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you gather will be useful for future campaigns. Depending on what they do it is possible to utilize Aweber to get better results.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent out based on user actions: email opens and clicks on links, website visits, purchase made, etc. How Do I Make An AWeber Form Appear On A Link Click?
If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts using an online form. Although you can manually enter the information, it’s possible to import them. It speeds the process and you won’t feel the anxiety. They accept these file types when importing:
You have the decision of choosing a pre-generated subject line or making your own. If you create one, you must wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. How Do I Make An AWeber Form Appear On A Link Click?
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat, or email.
With the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you send an email. Features such as A/B testing will not be usable, but you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also see the data from your campaign and see where they come from. One way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you have access to essential vital features.
The major selling points are its many templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The greatest part is that customer service is readily available. If you don’t have a marketing background, their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you will make.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Frequently asked questions (FAQs) How Do I Make An AWeber Form Appear On A Link Click?
What is Aweber?
Aweber is an email marketing platform for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and more. Some of them require an additional widget or programming to facilitate the integration.
Does Aweber offer support for customers?
They offer it. The customer service of Aweber is accessible during business hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.