ECommerce and Email Marketing go in tandem. In running your own online shop, you have the option of marketing the store in the way you wish to.
On paper, it might sound straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How Do I Offer My List A Free Report Without Them Signing Up Again AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any service or product built in HTML templates. Being a platform that makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated appearance. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you can change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. Some email template templates work with an RSS feeds.
So when you choose the template, make sure to find one that is compatible with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and there are no distractions hindering the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Images can be utilized in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Bonus points for having the landing page of the email marketing system at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Think live survey results and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part performs best, and it can be used as the one for any future emails.
It’s possible to find data like CTA in the event that you change one particular aspect or design. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. The issue is when users select to mix and match segments.
The method they use at a minimum is to send emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get here can be used in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for more effective results.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, purchase made, and so on. How Do I Offer My List A Free Report Without Them Signing Up Again AWeber
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via the form. While you can manually input the information, it’s possible to import them instead. It will speed the process and you don’t have to stress. They accept these file types when importing:
You can choose between choosing a pre-generated subject line , or creating your own. In the event of creating one, you must wait for verification from your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or email, you can get their input. All subscription plans can use them. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. How Do I Offer My List A Free Report Without Them Signing Up Again AWeber
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. Each plan comes with 24/7 customer service via phone, chat, or via email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will appear every time you mail an email. Features such as A/B testing will not be usable, but you can begin your marketing here.
In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the data from your campaign in action and where they come from. In one way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you get access to essential vital features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid subscription it’s priced reasonably. The cost is not excessive, and you can benefit from the campaign you make.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Commonly Asked Questions (FAQs) How Do I Offer My List A Free Report Without Them Signing Up Again AWeber
What is Aweber?
An email-based marketing service is a must for companies and digital marketers. If you’re a novice or seasoned professional, you can help your campaign be more visible to all potential customers. The company was established in 1998, and it helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Some of them require the use of a specific widget or coding to make the integration smooth.
Does Aweber have customer support?
They can. The customer service of Aweber is available during business hours via phone, chat or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts with an online form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.