ECommerce and Email Marketing go in tandem. If you own the online business, you’ll have the ability to promote your store the way you want to.
It may sound easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber, how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber How Do I Rotate An Image In AWeber Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any service or product built in HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern look. You can change the color as well as the font or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat. Some email template templates work with an RSS feed.
If you decide to use a template, be sure you choose one that can also work with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions hindering the registration form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized to create a page that will look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time goes by. Bonus points for having the landing page of an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails performs best, and it is used to determine the best option for future emails.
It’s possible to find details such as CTA in the event that you change one particular aspect in the layout. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any subject in your database. This can include emails opened, pages visited, link clicks, and so on.
To separate the data, you have to visit the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The workaround they have at least is sending emails to several lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Based on what they accomplish you could make use of Aweber for better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, etc. How Do I Rotate An Image In AWeber Email
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with a form. Although you can manually enter the information, it’s easy to transfer them. This speeds up the process , so you won’t feel the stress. It will accept these types of files when they import:
You have the decision of using a pre-generated subject line or creating your own. If you create one, you need to wait for verification from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. How Do I Rotate An Image In AWeber Email
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat, or via email.
In the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The watermark of the company will appear each time you’ll mail an email. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign and see where they came from. In one way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to essential vital features.
The most important selling point is its many templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have the funds to purchase. The greatest part is that customer service is readily available. For those who have no prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll make the most of the campaign you will create.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Most Frequently asked questions (FAQs) How Do I Rotate An Image In AWeber Email
What is Aweber?
An email-based marketing service is a must designed for companies or digital marketers. Whether you are a beginner or veteran, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress, etc. Some of them require an additional widget or code to facilitate the integration.
Does Aweber have customer support?
They can. The customer service of Aweber is available during working hours by phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts through the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.