ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’re given the ability to promote your store in the way you wish to.
On paper, it may seem straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter isn’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber How Do I Rotate An Image In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any product or service that are based on HTML templates. Since it is a platform that makes use of automation to create a simple campaign. After the email is sent to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern look. You can alter the colors as well as the font or style. When you can, coding your own template also works.
RSS for Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates work with an RSS feeds.
When you select a template, be certain to select one that works with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading the font, style, and color. Images can be utilized to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it could be used with Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys as well as sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it can be utilized as the basis to send out future emails.
There is a possibility of locating details like CTA when you alter one particular aspect or design. It is possible to test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variations as the industry standard.
There is no limit on how the tests would go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any topic within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose and mix segments.
The solution they can use at the very least is to send emails to various lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Based on what they accomplish, you can make use of Aweber for better outcomes.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on user actions: email opens and clicks on links, website visits, sales made, etc. How Do I Rotate An Image In AWeber
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create a list of up to 10 contacts with a form. Although you can manually enter the data, it is also feasible to upload them instead. It speeds up the process , so you won’t feel the anxiety. They will accept the following file types for import:
You can choose between choosing a pre-generated subject line or creating your own. In the event of creating one, you must wait for confirmation from your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or email, you can have their help. All subscription plans have the ability to use them. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. How Do I Rotate An Image In AWeber
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer support via chat, phone, or email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear every time you make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In some way or other the additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have the budget to spend on. The best part, customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in an paid plan It’s affordable too. Not too much and you will make the most of the campaign you will make.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) How Do I Rotate An Image In AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for companies or digital marketers. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require an additional widget or programming to facilitate the integration.
Does Aweber provide support for customers?
They do. Customer service on Aweber is accessible during business hours by phone, chat or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.