ECommerce and Email Marketing go together. In running the online business, you’re given the ability to promote your store however you would like to.
On paper, it may seem easy, but it isn’t. Customers interact with you by using social media, interact with them, review blog posts, and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletters aren’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber How Do I Save Changes In AWeber When Creating A List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product that are based upon HTML templates. Being an online platform uses automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to create a fresh style. You can change the color and fonts, or even the style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you can convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates work with an RSS feeds.
So when you choose a template, be certain to select one that works with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and there are no distractions taking away from the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Plus points for including a landing page for an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in emails themselves. Think live survey results and scores from sports games as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one does the best job, and can be used as the one for any future emails.
It is attainable to discover data like CTA in the event that you change a particular part in the layout. You can test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments for any subject within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to various lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Depending on what they do it is possible to make use of Aweber for more effective outcomes.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, sales made, etc. How Do I Save Changes In AWeber When Creating A List
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts using an online form. Although you can manually enter the data, it is also feasible to upload them instead. It will speed up the process , so you won’t feel the tension. They will accept the following file types for import:
You can choose between choosing a pre-generated subject line , or creating your own. If you create one, you have to wait for confirmation from your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. How Do I Save Changes In AWeber When Creating A List
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This will ensure that people are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. Each plan comes with 24/7 customer support by phone, chat or via email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will appear each time you’ll send an email. Features like A/B testing may not be usable, but you can start your marketing here.
In the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign in action and where they came from. One way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to essential vital features.
The major selling points are its many templates including data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The best part, service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid subscription, it’s reasonably priced too. The cost is not excessive and you will get the best out of the campaign you’ll make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) How Do I Save Changes In AWeber When Creating A List
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs or digital marketers. If you’re a novice or experienced, you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber offer customer service?
They do. Customer support on Aweber is accessible during business hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts with a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to work with Facebook Analytics as well.