ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the ability to promote your store the way you want to.
On paper, it might sound easy, but it isn’t. Customers interact with you by using social media, interact with them, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter is not enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber How Do I Send 1 Email To 1 Person From AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service that are based on HTML templates. Being a platform that makes use of automation to create a more efficient campaign. After the email is sent to the recipients, you can look at the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to give a modern appearance. You can change the color, font, or style. If you are able to code your own template which also works as well.
RSS to Email Templates
For those running a blog, you are able to change the content from your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the website.
There’s a caveat, however. Some email template templates work with RSS feed.
So when you choose the template, make sure you choose one that is compatible with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They capture data, and there are no distractions taking away from the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time passes. Bonus points for having a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results and scores from sports games, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part performs best, and it is utilized as the basis to send out future email campaigns.
It’s possible to find details like CTA when you change a particular part in the layout. It is possible to try this by testing three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments for any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The method they use at the very least is to send emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get here can be used in future campaigns. Based on what they accomplish, you can make use of Aweber for more effective outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. How Do I Send 1 Email To 1 Person From AWeber
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create a list of up to 10 contacts with a form. Although you can manually enter the information, it’s feasible to upload them. It speeds the process and you won’t feel the stress. It will accept these types of files when importing:
You have the option of using an already-generated subject line or making your own. If you create one, you have to wait for verification by Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Live chat and email are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. How Do I Send 1 Email To 1 Person From AWeber
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This ensures that the users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The company’s logo will appear each time you mail an email. Features such as A/B testing will not be available, but you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they come from. One way or another, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you have access to vital features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The greatest part is that customer service is readily available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid plan, it’s reasonably priced too. Not too much, and you can make the most of the campaign you will create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) How Do I Send 1 Email To 1 Person From AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses and digital marketers. If you’re a novice or experienced you can help your campaign be more visible to any potential audience. The company was established in 1998 and helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and more. Some of them will need an additional widget or code to ensure seamless integration.
Does Aweber have support for customers?
They can. The customer service of Aweber is accessible during business hours by phone, chat, or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts through a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.